The Ultimate Guide to Buying and Selling Real Estate in SW FL

Looking to Sell Your SW Florida Home? 

Call The Koffman Group (239) 443-5191
Top Ranked SW Florida Royal Shell Real Estate Agents

The Koffman Group knows the SW Florida Real Estate Market - with Over 20 years of continued success. Here are just a few of our awards and accolades:

  • 130 Properties Sold in 2017 - $30,000,000+
  • #1 Selling Team in the Cape Coral Royal Shell Real Estate Office 2017
  • 124 Properties SOLD in 2016 - $26,000,000 +
  • #9 Century 21 Team in World Rankings - 2015
  • #10 Century 21 Team in World Rankings - 2014

List Your SW Fl Home on Your Terms - Cancel Anytime

What’s Your Biggest Fear When Listing Your SW FL Home with a Realtor®?
Most home sellers worry about being locked into a lengthy, multi-month listing agreement with a less-than-competent real estate agent, costing valuable time and exposure on the market. You can relax. We take the risk and fear out of selling your property with a real estate agent. See more details....

Koffman Group Sales History

Selling Experience | Track record of Real Estate Success

The Koffman Group - Royal Shell Real Estate has been a top real estate sales team in SW Florida Real Estate since 2003. We have a full time support staff that includes a licensed real estate agent dedicated to servicing our clients. Our emphasis is on client support, starting with an honest and accurate property valuation. LEARN MORE...

Download Our Real Estate Marketing Guide Now to Learn More!

Real Estate Marketing

Once listed, we get your properties fully exposed on the myriad of sites across the internet as well as internet advertising to give maximum exposure to all potential buyers. Marketing is the key! We understand how to market homes in the 21st Century! We make sure your property is well represented on the MLS with accurate information and outstanding photos, virtual tours and videos.


"Want to sell your home the modern way, with constant professional support, deep market understanding, regular updates, tremendous Internet exposure, and all-around pleasant advice and action? Go to Ross Winchel--you can thank me later."

Bill Eckert, Jan 2016

It is not like it was 5 years ago, and selling real estate continues to evolve.

Targeted Marketing Campaigns

We utilize some of the latest techniques for marketing property including:

  • Facebook Ads
  • Google Campaigns
  • Postcards

Great Pictures / Presentation

Great Real Estate Pictures are a"Must Have" as 90% of buyers start searching online for homes to buy.

Have you ever seen a bad photo in a BMW Ad? 

Heck No! Pretty photographs sell homes for more money and it sells them faster. I'm sure you have heard the saying, "A picture is worth a thousand words." 

I’m often shocked when I see some of the pictures people use to market homes. How many times have you seen a listing where the pictures are poor? Not with us. Because of that we will take as many of the best quality pictures that demonstrate all of the features your home has to offer. Today’s home buyers want to see great pictures and that is what we provide. We hire professional photographers to take great pictures. Below is a sample of some of our homes:

Sample Listing Picture  Sample 3

Click here to see more


As the marketing progresses, we will keep you informed of market activity with weekly updates and together we can continually decide on ongoing pricing strategies. Once we receive offers on your property, we will carefully review and advise you on the proper response to get you the best price we can achieve with the current market conditions. As a contract is signed, we follow all the little details to make sure we have a smooth and successful closing and guide you through the process from beginning to end.

Top Real Estate Company - Royal Shell Real Estate

The Koffman Group with Royal Shell Real Estate

Automated System That Gives Drive By Buyers All Of The Information They Want On Your Home. 

Information Sign Rider 

Buyers today want information immediately and we give it to them! Feel free to test it! Potential buyers are on the go and drive by listings using their phones, tablets or other devices. We get it. Our information hotline is on our sign and is available 24/7 to send interested buyers information immediately about a specific. Plus, we now have their phone number to follow up and answer additional questions. Another way to sell your home.

Dedicated Showing Scheduling Service

Why is this important? Someone is always available to set up and schedule a showing for our listings. We want it to be easy for agents to set up showing for our listings.

As your SW Florida Real Estate agents, we're focused on what you want as a home seller:

  • To make your home sale stress-free
  • To sell as quickly as possible
  • To sell for the highest price possible

Ready to sell? Contact us today and we'll provide you with the following professional services:

  • Comparable sales
  • Home preparation advice
  • Current market conditions
  • Estimating your net proceeds

Call 239-898-1214 to discuss selling your home with Ross Winchel & Royal Shell Real Estate.

See Our latest Home Seller Blog Posts - Home Selling Advice - Updated with home seller tips and advice

Koffman and Associates Listings and Sales