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The Koffman Group knows the SW Florida Real Estate Market - with Over 20 years of continued success. Here are just a few of our awards and accolades:
What’s Your Biggest Fear When Listing Your SW FL Home with a Realtor®?
Most home sellers worry about being locked into a lengthy, multi-month listing agreement with a less-than-competent real estate agent, costing valuable time and exposure on the market. You can relax. We take the risk and fear out of selling your property with a real estate agent.
I will NOT lock you into a 12-month contract or even a 6-month contract. If you are not completely satisfied with my services and marketing strategy, just FIRE ME! If you don’t think that working with me and my sales team is your best option, just contact me and tell me to take a hike!
After talking with me, I think you will feel confident that I have the most aggressive marketing program in all of SW Florida!
We have a lot of confidence in our communications and our ability to get properties sold. It takes a strong belief in the quality of our real estate service to make this kind of offer, and we are proud to make it, as our company never settles for anything less than the highest professional standards. We’re so confident that you will be happy with our service and results that we put it in writing – we always stand behind our service.
We have sold some of the top luxury properties in all of SW Florida, as well as hundreds of waterfront homes, condos, townhomes, and houses. Koffman & Associates - Royal Shell Real Estate has been a top real estate sales team in SW Florida Real Estate since 2003. We have a full time support staff that includes a licensed real estate agent dedicated to servicing our clients. Our emphasis is on client support, starting with an honest and accurate property valuation.
Once listed, we get your properties fully exposed on the myriad of sites across the internet as well as internet advertising to give maximum exposure to all potential buyers. Marketing is the key! We understand how to market homes in the 21st Century! We make sure your property is well represented on the MLS with accurate information and outstanding photos, virtual tours and videos.
"Want to sell your home the modern way, with constant professional support, deep market understanding, regular updates, tremendous Internet exposure, and all-around pleasant advice and action? Go to Ross Winchel--you can thank me later."
Bill Eckert, Jan 2016
It is not like it was 5 years ago, and selling real estate continues to evolve.
We utilize some of the latest techniques for marketing property including:
Great Real Estate Pictures are a"Must Have" as 90% of buyers start searching online for homes to buy.
Heck No! Pretty photographs sell homes for more money and it sells them faster. I'm sure you have heard the saying, "A picture is worth a thousand words."
I’m often shocked when I see some of the pictures people use to market homes. How many times have you seen a listing where the pictures are poor? Not with us. Because of that we will take as many of the best quality pictures that demonstrate all of the features your home has to offer. Today’s home buyers want to see great pictures and that is what we provide. We hire professional photographers to take great pictures. Below is a sample of some of our homes:

As the marketing progresses, we will keep you informed of market activity with weekly updates and together we can continually decide on ongoing pricing strategies. Once we receive offers on your property, we will carefully review and advise you on the proper response to get you the best price we can achieve with the current market conditions. As a contract is signed, we follow all the little details to make sure we have a smooth and successful closing and guide you through the process from beginning to end.

Buyers today want information immediately and we give it to them! Feel free to test it! Potential buyers are on the go and drive by listings using their phones, tablets or other devices. We get it. Our information hotline is on our sign and is available 24/7 to send interested buyers information immediately about a specific. Plus, we now have their phone number to follow up and answer additional questions. Another way to sell your home.
Why is this important? Someone is always available to set up and schedule a showing for our listings. We want it to be easy for agents to set up showing for our listings.
See Our latest Home Seller Blog Posts - Home Selling Advice - Updated with home seller tips and advice