January, 2020: It is important to remember the product you are selling when you design a stage. If you are selling a rug, you want it to be front and center in your photos. If you are selling a cookie, be sure it is photographed hot and steamy from the oven and ready to be eaten in your picture. So, if you are selling a home, be sure to highlight the home, not its belongings, in your marketing. A professional home stager is trained in this and will be your best ally (next to your Realtor) for staging the property to its highest potential, starting with curb appeal and working inward. Eliminating Buyer confusion is money in your bank! #capecoral, #fortmyers, #swfl, #florida, #leecounty, #realestate, #paradise, #capecoralrealtor. -Published by Susan Hendrickson, Royal Shell Real Estate, The  Koffman Group