Seller's Guide - How to Sell Your SW Florida Home

There is more to selling a home than just throwing it on the MLS. Below are some of the top home selling tips for selling a home in today's competitive real estate market. Make sure your home is ready and you are ready. Clean, clean, de-clutter, depersonalize. First impressions are lasting and you want to put your best foot forward with every buyer.

1.   Have Great Pictures / Great Photography

What is the one, the most important thing that you will need to do when you are selling a Southwest Florida home? 90% of buyers in the 21st Century start their search online  - photography is the key. 

(Samples of our real estate pictures - Click here)

Click here to read more...

2.    Pricing

Pricing your home realistically. How do you establish the list price or asking price for your home? Understanding a pricing strategy is critical. Start by creating your own Market Report - which will show similar homes to the subject property that are for sale and recently sold. Want a quick value? Click here for our Automated Home Value Tool.

4.    Marketing

Virtual Tours including 3D interactive tours* featuring Matterport Technology:

Sample Virtual Tour - http://www.searchallproperties.com/listings/2295718/3024-Southwest-26th-Court-Cape-Coral-FL/auto

Exposure - including target marketing to potential buyers. We utilize some of the latest techniques for marketing property including:

• Facebook Ads
• Google Campaigns
• Postcards

4.    Great "For Sale" Sign

REAL ESTATE FOR SALE Signs are an extremely important part of the home selling process in Southwest Florida. When selecting a top real estate agent to sell your Southwest Florida home, take a look at what type of real estate FOR SALE sign they are using.

5.    Communication

You should here from your agent regularly with updates on activity including: showings and market activity.

We will keep you informed of market activity with weekly updates and together we can continually decide on ongoing pricing strategies. Once we receive offers on your property, we will carefully review and advise you on the proper response to get you the best price we can achieve with the current market conditions.

6.    Showings

Don't turn showings down. Buyers want to look when it is convenient for them to look, not when it is convenient for the seller to let them look! Have your home show ready at all times. And NEVER STICK AROUND AND SHOW THE HOME YOURSELF! You are not helping the process. Buyers hate having the seller in the home when they are looking.

7.    Real Estate Agent

HIRE THE RIGHT AGENT. Find a real estate agent who truly understands marketing real estate in the 21st century. Hiring the wrong agent can cost a home seller thousands of dollars.

Selling Your Home?

Call Ross Winchel Today 239-898-1214

"Selling Homes in the 21st Century, with 21st Century Marketing Techniques"

About Ross

We have sold some of the top luxury properties in all of SW Florida, as well as hundreds of waterfront homes, condos, townhomes, and houses. Koffman & Associates, with Royal Shell Real Estate, has been the top real estate teams in Florida since 2003. We have a full time support staff that includes a licensed real estate agent dedicated to servicing our clients. Our emphasis is on client support, starting with an honest and accurate property valuation.

Ready to sell? Contact us today and we'll provide you with the following professional services:

• Comparable sales
• Home preparation advice
• Current market conditions
• Estimating your net proceeds